Project overview
Bona is one of the industry leaders in hardwood floor care that is safe for floors, families and environment. It owned is a family owned company founded in 1919, currently present in more than 70 countries. Goal of the project is to include e-commerce and redesign the shopping experience of customers and improve the usability by organizing and presenting the available data.
The following project represents a hypothetical academic exercise and does not reflect work endorsed by the representative brand.
Problem statement
How might we re-engage user traffic to generate more sales?
Organizations apply gamification by creating a gamified user journey to support business goals by leveraging game mechanisms to influence desired behaviors. They nudge customers towards these behaviors by rewarding those behaviors with the biggest impact on business goals and by promoting ongoing engagement.My project was a part of creating these experiences.
Design Approach
The official Double Diamond design model has four stages: Discovery, Definition, Development and Delivery. Together, these stages work as a road map for designers to organize thoughts in order to improve the creative process.
Research approach
The objective of this stage within the Double Diamond model is to identify and contextualize the actual problem or opportunity through a combination od SWOT and Journey mapping of the customer.
Persona
To begin the design process, I first conducted both guerrilla and familiar user interviews to understand the targeted user base, which was anyone and everyone to understand different cleaning products they use and to check the familiarity of the brand among the general population.
Moscow method - Ideation
The MOSCOW method is a prioritization technique used to organize and prioritize tasks or goals. The acronym MOSCOW represents the following​
Story board
A storyboard is a visual representation of a story or an idea, that is used to plan and organize the different elements of a feature. It is a sequence of illustrations, drawings or sketches that are arranged in a specific order to depict the main events and actions of the story to empathize with the user.
Being environment conscious inspires Nicole to makes the purchase
Nicole is excited to try her new sustainable eco friendly mop.
She realizes she needs a refill at the end of the month for the floor cleaner
next time she goes to target she drops off old bottle of Bona product to claim her free bottle.
She gets her coupon and places her express order.
She receives her package the next day in time for her monthly cleaning
Since she was being a responsible citizen she claims her reward points.
Her account givers her notifications steps to collect all rewards for free vouchers
She feels actively helping the environment and getting rewarded at the same time.
Low-Fidelity wireframe
Style guide
Introducing new color element different from the existing branding for ease of recognition throughout the application. Understanding color psychology is a key aspect of creating a color palette that works well in digital design. While color is sometimes thought of as a purely aesthetic choice by some designers, it is, in fact, a key component of the psychological impact of a design on users.
Green — Green has varied associations. On one hand, it provokes feelings of wealth and tradition (particularly darker hues), while on the other it’s strongly associated with environmentalism and nature. Leveraging this along with the existing sustainable branding associated with Bona provided this concept.
Moodboard
